Subscribed Links, formerly known as Search Add-ons offer a way for you to add information from additional sources or services to your Google search results. If someone is signed into their personal account that they set up on any google domain, then they could subscribe to a subscribed link offering under that account.
A subscribed link help users to see the top search results for various search subjects from his Search Engine Roundtable blog. When you search using queries that match your Subscribed Link, information from the provider will appear in your search results. Subscribed Links provide a means for web publishers to add information to the top of Google search results based on relevant search “triggers”. Web publishers do this by submitting a Subscribed Link URL or uploading a Subscribed Link file to Google, and by getting their users to “subscribe” to their Subscribed Link. For example, if a user likes to travel and they find the content from certain major travel web sites to be particularly helpful, they would subscribe to those sites. By subscribing, they insure that the content of these sites will be brought to the top of search results when searching on relevant keywords.
One can display links to his services for the customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more. To view a list of available Subscribed Links with example queries, visit the Subscribed Links directory.
Best Practice
Google does provide some guidelines for “best practices” when creating Subscribed Links. Perhaps the most important guideline is that Subscribed Links should only trigger on queries that are relevant to their content. Google feels very strongly about this, going so far as to say: “if your results flagrantly violate the principle of triggering only on relevant queries, Google reserves the right to disable their display entirely…”, per their Terms of Service.
Other guidelines include:
- The title of your output (Output name=”title”) should be in proper sentence case (first word capitalized, only proper nouns capitalized thereafter).
- In outputs, you should not make excessive use of capital letters and non-alphanumeric ASCII characters.
- Output body text (Output name=”text1″, Output name=”text2″, and Output name=”text3″) should provide information that is immediately useful and relevant to the defines queries. The output should not simply contain generic advertisements for your goods and services.
- Again, “If your results flagrantly violate these guidelines and produce a bad user experience, not only will users tend to remove them, but Google also reserves the right to disable your results entirely, as described in the Terms of Service.”
What you can do with Subscribed Links
- Create search results specific to your product, service, or expertise.
Design a basic version in minutes to see how it works.
- Build a dynamic version using XML, TSV, or RSS files or feeds.
- Include images in your Subscribed Links.
- Include Google Gadgets in your Subscribed Links.
- Test your Subscribed Links interactively and get debugging messages.
- Define query patterns using lists of keywords or regular expressions.
- Invoke the calculator to help construct your results.
Benefits of subscribed links :
- Subscribed Links helps web publishers for easy availability of their contents to users. Additionally, it benefits them for placing their content at the top of Google search results above “generic” search results.
- It provides end users with a powerful means of enhancing their search experience and results, providing them with content from “trusted” sources and helping to filter out or push low value content down in search results.
- It should allow Google for supply of much more powerful and relevant search results to users over time, further enhancing the user search experience.
- Subscribed Links also gives end users the ability to “vote” on sites that they find to be valuable or authoritative. By going through the process of subscribing to a site, they are in essence casting a vote attesting to the value of that site.
- A distinctive benefit of Subscribed Links is that the content of low-value or spam web sites will be placed down in search results as high-value content is brought to the top. Web publishers who offer sites of little of no value, or who abuse Subscribed Links by using irrelevant search triggers to bring up their content, will be “punished” by end users who will not subscribe to their sites or will unsubscribe once they realize that the publisher is not providing any value.
How to Create a Subscribed Link
To enable Subscribed Links, click the “Preferences” link next to the main search box on the plain or Google home pages. Web Publishers create Subscribed Links by creating a Subscribed Link file. Google provides web publishers with three ways of creating Subscribed Links:
- By creating a tab separated value (TSV) file
- By submitting an RSS/Atom feed that has been augmented with special tags that define the keyword (search) “triggers”
- By submitting a Subscribed Links file in XML format
Subscribed Links are submitted to Google in one of two ways:
- By submitting a link feed URL. This is the method for submitting links for dynamic content or for content files of over 500KB in size.
- By uploading a Subscribed Links file. This is the method that is recommended for static content and content under 500KB in size.
Your Subscribed Links will appear in the fourth search result position. You can identify your Subscribed Link by the link that appears next to this result that reads “Manage my Subscribed Links.”
Subscribed Links has several new features:
Management from the Google Preferences page
New look and feel in the search results
Improved directory content
What does the Subscribed Links section of the Preferences page do?
This section of the Google Preferences page allows you to manage your Subscribed Links, which are specialized results that you can choose to display on your Google search results page. From the Preferences page, you can see a complete listing of the providers you’ve subscribed to, get more information about these Subscribed Links, or remove them from your account. You can also visit the Subscribed Links directory for a complete listing of available Subscribed Links.
Some drawbacks :
- When multiple Subscribed Links from different providers are triggered for the same query, only one of them will be displayed in full, with single links summarizing the others.
- If you’re searching for something that doesn’t trigger your Subscribed Link, it will not appear in your search results. Try reviewing the example queries that the Subscribed Link provider listed on their descirption page, which is accessible from the Subscribed Links directory.
- Make sure you’re signed in to your Google Account. You need to be signed in for your Subscribed Links to return in your search results.
Broken or spammy Subscribed Link :
If a Subscribed Link isn’t working properly, please report the issue on Google Subscribed Links group or try contacting the provider.
unsubscribe from a Subscribed Link :
You can manage your subscriptions from the My Subscriptions section of the Subscribed Links pages. To remove a Subscribed Link from your account, click the “Unsubscribe” button next to its logo.